Press & News

Soundcast in the news

Partnerships, international expansion, product innovations — follow the latest from the independent audio SSP platform.

ExpansionNov 2025

Soundcast opens a London office

Soundcast takes a new step in its international expansion strategy by opening an office in London and appointing Gregor Smith as UK Country Manager. The goal: strengthen relationships with British partners and better serve the UK audio market.

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InnovationNov 2025

Europe's first programmatic in-store audio at Boulanger

Soundcast, Valiuz, The Trade Desk and midiA launch Europe's first programmatic in-store audio solution at Boulanger. Deployed across 95% of the network (70M visitors/year), the first campaign for EDF via Havas Media France generated 1.1M unique contacts and over 9,400 hours of listening.

Valiuz

PartnershipApr 2025

Strategic partnership with Basis Technologies

Soundcast partners with Basis Technologies to connect its audio network — podcasts, streaming radio, gaming, emerging formats — to Basis' advertising automation platform. Soundcast processes over 2.2 billion ad calls per month in Europe and 1.5 billion in North America.

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ExpansionDec 2024

Soundcast launches US operations

Soundcast officially enters the American market with the appointment of Violaine Cabrol as Managing Director in New York. A strategic expansion into the world's largest audio advertising market, leveraging a network of over 800 partner publishers in Europe.

PartnershipNov 2023

Soundcast enters the gaming market with Odeeo & Audiomob

Soundcast partners with Audiomob and Odeeo to expand its inventory into the gaming market. The platform now connects massive, engaged gaming audiences to Soundcast's audio SSP solutions, alongside connected TV, podcasts and radio.

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